If you’re hoping to build your business, you need serious growth.
But for most startups, a traditional marketer might not be the the right fit.
Sure, he or she will understand that growth is key to preventing your startup from failing.
But you need someone who will understand your push for scaling your business as fast as possible without the huge costs usually associated with typical marketing.
To do so, you need a growth hacker.
A growth hacker will provide the creative marketing and obsessive focus on scaling that every startup needs.
But how do you know he or she will actually get the job done?
Well, I’ve started and helped manage more than one new business. I know what you need to look for when hiring a marketing expert.
In this article, I’ll give you my best advice for hiring a top-notch growth hacker.
Be clear about what you need
Before you start the hiring process, you need to have a clear understanding of exactly what you’re looking for in a candidate.
To get a clear picture, you need to understand the role you’d like him or her to fill as well as the capacity you have to hire this person.
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Understand the difference between a marketer and a growth hacker.
Of course, the first thing you need to understand is what a growth hacker even is!
“Growth hacking” is a term that’s a bit difficult to define. At its heart, it’s a combination of the words “growth” (which just means getting bigger) and “hacker” (which is just a buzzword).
So what is a growth hacker, really?
GrowthRocks defines a growth hacker as a person with a combination of two skills: marketing and engineering.
what is a growth hacker infographic png 600 3927
Hiring a growth hacker means looking for someone who is adept at both marketing and interpreting the data that comes from the marketing. The EC-Council also offers iLabs, a subscription based-service that allows you to log on to virtualized remote machines to perform exercises. click
According to Ascend2, basing more decisions on analysis is the most important data-driven marketing objective today.
Ascend2 Most Important Data Driven Marketing Objectives Jul2017
Hiring a growth hacker means you’ll get someone who is adept at not only marketing your company and brand but also interpreting the data that results from those efforts.
Even if you have a marketing plan in place, you could benefit from hiring a growth hacker. He or she will provide a level of expertise that your current staff probably doesn’t have.
Know which kind of growth hacker is best.
While growth hacker may seem like a simple term, it can actually encompass quite a few personality traits and skill sets.
A quick Amazon search will reveal many books on ethical hacking and the CEH certification, as well. hire a hacker
According to Melinda Bylerly, founding partner at TimeShare CMO, there are two kinds of growth hackers.
She calls them “prospectors” and “miners,” and there needs to be a fit between the employee and the company for true progress to take place.
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Prospectors are eager to try a variety of new techniques and unconventional strategies. They’re excited by the lack of data that faces most new startups.
When faced with a problem, prospectors will ask, “What can we try?”
Best of all, prospectors aren’t afraid of failure and will start dozens of different methods all at the same time and see what works and what doesn’t.
Not surprisingly, this type of growth hacker is best suited for a new company with little current growth.
On the other side of the spectrum are the miners. This type of growth hacker is more driven by data than by experimentation.
When faced with a problem, miners will ask, “What does the data say?”
They base their decisions on existing results from current marketing and are looking for gradual improvement rather than massive changes and new tactics.
This type of growth hacker is best suited for a company that’s already growing quickly and needs to refine its marketing rather than try new techniques.
To get started, you may want to consider where most of your users are in the acquisition process.
According to InnerTrends, there is an “aha” moment that converts users into loyal customers, which then count toward your growth.
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